BeeHex Pizza Cart
3D Printing Meets Automated Food Creation
Sophic Design partnered with BeeHex to develop a mobile cart for their innovative and unique 3D pizza printer.
3D Printing The Future of Pizza
Led by brilliant thinkers and former NASA engineers, BeeHex rewrote the pizza playbook by leveraging AI and robotics to create a 3D printer that makes delicious, flavorful pizzas automatically! Their pizzas are fully replicable in their consistency, portions, and cost across multiple shapes, sizes, and recipes which translates directly to increased efficiency and profits for big and small restaurants alike.
Automated Pizza On The Go
After partnering with Sophic Design to envision the design and product roadmap of their first generation pizza printer BeeHex partnered with Sophic again to help create the design for the mobile cart that would house and transport the necessary ingredients to make fresh, delicious, and automated pizzas on the go.
Expanding The Brand Language
BeeHex envisioned their unique pizza maker being used in both commercial kitchens and on display in smaller venues which meant it needed to embody the strength and reliability of a professional appliance as well as the elegance and appeal of a consumer offering.
Visual Territories & Aesthetics
Because of the requirement for this product to feel at home in both commercial and consumer-facing environments it was imperative to define and communicate appropriate visual cues to both user types. The goal was to identify and apply the best parts of the robust utilitarianism of commercial kitchens and blend them with many of the aesthetic cues found in high-end kitchen appliances.
Materials & Detailing
As a complimentary product to the BeeHex pizza printer it was critical that the cart and printer embody the same visual brand language as much as possible. While the cart design needed to be more utilitarian for manufacturing and prototyping purposes it was important to retain visual consistency between cart and printer by leaning hard into the product’s colors, materials, and finishes. By maintaining the same bright stainless steel finishes throughout the panels of the body and black color accents on working surfaces and touchpoints a connective thread was created between both products.
Product Features
Thoughtfully designed with the end user in mind, the BeeHex pizza cart integrates beautiful details with technical requirements to create a product that integrates with the pizza printing process.
Removable panel for access to motor and other internal components for repairs
Onboard refrigerator for cooling pressurized dough and cheese cannisters
Bent metal handle with molded rubber grip. Polished stainless steel guard rails match top of printer
Custom wheel caster chassis creates room for larger, smoother casters while minimizing cart height
Cart footprint matches standard pneumatic lift gate sizes for ease of shipping and travel
Access ports for hoses and power cords
A Perfect Stage
The BeeHex pizza cart is the perfect sidekick to compliment the pizza maker’s unique aesthetics and functionality. Designed to be beautiful but deferential it acts as an optimal mobile stage for the real magic and theatrics of BeeHex’s amazing pizza printer.
