Who We are

About Us

Automated nail polisher, designed for CoralOne

Sophic is a word that means “full of wisdom” or “intellectual” and that is exactly how we approach design. Our data-driven approach to new product development allows us to learn more about people and markets leading to more informed design decisions and better product experiences. Our services include consumer insights research, industrial design, product line strategy, and concept validation.

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Data-Driven Design

Our data-driven design approach helps companies make informed product development decisions that side-step false assumptions and individual opinions by collecting in-depth user data throughout the design process and then using it to identify novel solutions and strategic innovation opportunities that lead to product line success.

We utilize qualitative and quantitative research, secondary statistics and data, and expert interviews to gather information that can be distilled into actionable insights that shed light on innovation opportunities and identify the best design choices and feature sets for products launching in new and existing verticals. Armed with these insights, our clients can mitigate development risk and align organizational stakeholders around solutions that are tailored to the needs of their core consumers. Whether you're a startup or an established company, we are dedicated to helping the organizations we partner with create products that resonate with users, exceed market expectations, and drive business growth.

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What We believe

Everything we do at Sophic is based on three core beliefs: care for users, be curious, and find beauty. These three tenants form the basis of our data-driven approach allowing us to leverage the expertise and passion of our team and deliver exceptional new product solutions for our clients.

Care For users

We always strive to put users at the center of everything we create by diving deep to understand their experiences and developing concepts that solve problems and enhance their lives.

be curious

We are curious about people, trends, technology, strategy, novel ideas, and just about anything else that provides unique ways to approach difficult problems and think differently.

find beauty

We believe that if organizations expect to engage with consumers and build strong brands then beautiful, thoughtful design is a requirement regardless of product type or category.

Projects We Work On

We collaborate on any of the following types of projects:

New-to-world Innovation

We provide research, design, and product strategy work from start to finish helping clients enter new categories and commercialize new technology.

Product Line Expansion

We leverage existing visual brand languages to increase product line offerings, enter new price bands, and provide consumers with more of what they already love.

Product Line Refresh

We invigorate existing revenue streams and motivate repeat purchases by providing design services that refresh the look and feel of current product lines.