Research
services & Practices
Always Curious
We firmly believe that when you approach consumer research with a genuine curiosity, it opens up a world of insights and opportunities. By being sincerely interested in people, their needs, aspirations, and pain points, we create an environment where individuals feel comfortable expressing themselves openly and honestly. This enables us to delve deeper into their experiences, motivations, and desires, uncovering valuable insights that inform our product development process. Curiosity drives us to ask the right questions, dig deeper, and challenge assumptions, leading to a more comprehensive understanding of people and the context of their experiences.
See below for a few examples of the tools we use during the research process:
Consumer Research tools
One-on-one Interviews
Personalized interviews with your people asking about their preferences, behaviors, and needs so that we can dig deeper and ask “why?” gathering deep insights into their experiences.
Ethnographic Research
We travel to where your people are to immerse ourselves in the their environment and to observe the actions, habits, and pain points that constitute their unique journey and experiences.
Survey data
Quantitative research in the form of surveys containing carefully-crafted questions distributed to large audiences of participants to identify correlations and trends among anticipated buyers.
User Personas
Archetypes of different types of target users based on research data that outlines the different characteristics, needs, behaviors, and motivators among a range of potential consumers.
Market Analysis
Thorough market studies, competitor product offering analysis, and expert interviews to identify current trends, common product features, opportunities, and gaps in the market.