Product Strategy

Services & Practices


Positioning & Messaging

Sound product strategy guides our decision-making process during development as we work to define the goals, target market, and competitive positioning of each concept. By understanding competitive markets, consumer needs and preferences, and considering technological advancements we work to ensure that our designs align with market demands and differentiate our clients from their competitors. A well-crafted design strategy regarding features, pricing, and product messaging helps optimize resources, minimize risk, and drive innovation ultimately leading to the creation of products that delight customers and generate sustainable growth.

See below for a few examples of the strategic frameworks we use in product development.


Strategic Frameworks

Brand Research

Image-based qualitative research designed to identify the messaging and visual cues that build emotional connections and foster loyalty between your brand and your consumers.

Market Positioning

Secondary research of statistics and trends to develop the strategies and identify the value propositions that help our clients differentiate themselves and stand out in their target markets.

Pricing & Revenue Optimization

Quantitative research and data gathering to develop demand curves and pricing strategies that balance profitability and maximize revenue potential.

Roadmap Planning

Identify the resources, capabilities, and other key factors that help inform future roadmap strategies and development initiatives for our clients helping them expand their brand reach and product lines.