What We do

services & Capabilities

K-Type keyboard, designed for DROP

Sophic Design offers a comprehensive range of product design consulting services to help businesses develop new products from inception to launch. Our expertise spans qualitative and quantitative consumer research, industrial design, product strategy, UI/UX design, and product validation. By combining these services, we provide holistic solutions that ensure the success of each product we work on.

Learn more about our product development consulting services below:

User Research

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Our research services include qualitative and quantitative data gathering methods including ethnographic research and user surveys. We also perform market analysis and other secondary research to construct accurate personas that identify user behaviors and motivations.

Research Services

  • 1 on 1 user interviews

  • Expert interviews

  • On-site ethnographic studies

  • Survey writing

  • Survey data gathering

  • Trend research

  • Secondary research

  • Competitor research

  • User persona sketches

Industrial Design

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Our industrial design services include collaborative brainstorming, concept ideation, iterative refinement of product details and features, rough concept mockups and volume studies, high-fidelity 3D-printed prototypes, materials and manufacturing recommendations, and photorealistic rendering and animation.

Design Services

  • Journey mapping

  • Brainstorming

  • Concept ideation

  • Iterative refinement

  • Visual positioning

  • Color, finish, and material exploration

  • Feature set analysis

  • Photorealistic renderings & animations

  • Volume studies

  • Prototyping

Product Strategy

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Our product strategy services include image-based brand research and strategic messaging, competitive landscape research, market positioning recommendations, product roadmap planning, price band analysis, and pricing and revenue optimization analysis.

Strategy Services

  • Competitor research

  • Market research

  • Competitive positioning

  • Image-based brand research

  • Brand messaging

  • Price & revenue optimization

  • Product line roadmap planning

  • SWOT analysis

UI/UX Design

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Our user-interaction and user-experience design services include user-centered research and design practices that identify intuitive information architectures and interaction models as well as visual design and layout and product prototyping, testing, and analysis.

UI/UX Services

  • User journey mapping

  • Interaction frameworks

  • Information architectures

  • Visual design & layout

  • Digital prototyping

  • User testing

Concept Validation

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Our concept validation services include concept preference analysis based on qualitative and quantitative user data as well as usability testing and iterative product refinement based on prototyping and user feedback. We also provide pricing validation recommendations based on survey data.

Concept Validation Services

  • Usability testing

  • Prototyping

  • Video journals

  • Feature set validation

  • Survey planning & distribution

  • User preference data gathering

  • Pricing & revenue optimization