Flock Safety Camera
The first camera that sees like a detective.
Sophic Design partnered with Flock Safety to develop a first-of-its-kind neighborhood security camera
A Watchful Eye To Keep Your Flock Safe
The FBI estimates that 1.2M violent crimes occur every year, and in nearly half those incidents, detectives lack sufficient evidence to clear cases. 7M property crimes occur annually, and fewer than 20% can be solved due to insufficient evidence. Additionally, according to the International Association of Chiefs of Police, upwards of 70% of crime involves the use of a vehicle. Flock Safety fills the evidence gap using cameras that can be installed anywhere and, coupled with machine learning and cloud computing, capture the license plate and state details of every car that drives by, day or night.
Designing Intelligent Security
Flock Safety partnered with Sophic Design to develop a rugged and clean visual brand language (VBL) that could communicate the intelligence of their technology, the quality and durability of the device, and do all of that with discreteness and sophistication at a reasonable price point. The new VBL drew inspiration from visual cues that communicated a sense of ruggedness, simplicity, and dynamic motion.
Simple Visual Cues
Rugged Visual Cues
Dynamic Visual Cues
Simplicity
The simplicity of the camera’s form, color, and overall aesthetic are important for three reasons: 1) to fit the tastes and preferences of many different types of people, 2) to avoid being noticed by criminals, and 3) to make the device intuitive and easy to install for technicians.
Cosmetically, the objectives were different from that of a home security camera because the device needed to accommodate the tastes and preferences of different people and personality types living together in neighborhoods. Because it serves communities and not individuals the camera could not be a personal statement piece with polarizing styling.
The design aesthetics needed to strike a delicate balance between quality and discretion. The exterior had to reflect the sophistication of the technology within while also having the ability to blend in and avoid being noticed by criminals.
Ease of installation was considered in the design process to minimize the time and expertise required for setup. Because cameras are often installed on different structures and materials the design needed to accommodate multiple brackets as well.
Ruggedness
Because the Flock Safety camera would permanently live outdoors in many different locations with highly variable temperatures and weather conditions it needed to reflect a high degree of ruggedness to withstand these harsh conditions. The exterior housing and upper shield were designed to prevent water ingress and the plastic material is resistant to UV exposure and damage.
Dynamic Motion
The tapered form of the exterior housing extends from top to bottom communicating a streamlined and sleek aesthetic while the pronounced chamfer framing the front face and camera array emphasizes this sense of motion and dynamic movement alluding to the transmission of the digital vehicle data gathered from the camera and sent to the cloud.
Final Design
Flock Safety’s security camera boasts a collection of advanced features and technology to help keep families and communities safe. It’s no wonder their platform has made waves in both neighborhoods and police departments!
Advanced Imaging & Sensors
Flock Safety’s image recognition technology and their state-of-the-art array of cameras and sensors capture vehicle traits and license plates in high-fidelity as they enter and exit neighborhoods storing this information in the cloud so it can overlay the entry and exit time data against the time of criminal activities, giving you real-time data on potential suspects.
Vehicle Fingerprint™ Technology
Using patented Vehicle Fingerprint™ technology, the camera captures the vehicle make, color, type, license plate, state of the license plate, missing plate, covered plate, paper plate, and over 20 unique vehicle details like roof racks and bumper stickers. This advanced level of detail helps detectives and police solve cases even when stolen vehicles or fake license plates are used in committing crimes.
Installs Anywhere
With solar power and LTE connectivity, install devices where they make the most impact on crime. With our affordable, infrastructure-free design, we can rapidly deploy anywhere in just a few weeks - all without dredging for power or obstructing the aesthetics of your community.
All Weather Security All Year Long
The rugged design is tested to ensure peak performance in all weather conditions. Flock cameras generally run 40-50 degrees F above ambient temperatures and are tested for extremely hot conditions. The camera hardware and poles are designed to withstand high wind speeds, up to 85 mph (roughly a Category 1 hurricane).